I craft disruptive marketing strategies to unlock teams and drive growth.
Approach
With over 14+ years of experience in marketing, brand, and organizational transformation, I work with brave leaders to unlock marketing opportunities, build next-level teams, and design or refine the flywheel that connects brand and business.
Equal parts left and right-brained, I am both analytical and creative, which means I’m as curious about setting the right conditions as I am about unleashing the best work. Real, sustainable growth requires both; behind every prolific marketing team is a well-oiled operation.
I start work in listening mode to seek out opportunity areas, partner with leadership teams to build strategy and roadmaps, and then dive into the weeds with teams to translate vision into effective action.
I’m drawn to those with authentic stories and (truly) superior products, and I never shy away from advocating for the companies and people I love.
Past Collaborators
IDEO
Open Standard
Redmond Aldrich
Pearlfisher
Ideal Bookshelf
Morris Food
LeanIn415
CBA
Saveur
Broadcastr
Electric Literature
Bernstein Real Estate
Interface New York
Women In Hospitality United
Brooklyn Children’s Museum
“Sarah’s leadership felt like a breadth of fresh air. She leads with vision and strategy and manages to back it up with a strong foundation in execution. She gracefully straddles the line between trusted team member and guide, allowing her teams to take risks, make errors, and take ownership of their work.”
“Sarah has a hunger and drive to see business growth. She delivers high caliber thinking and creative work, adding value to the business every step of the way.”
Services
I accelerate growth for both B2B and B2C companies. My superpower is a unique blend of strategic insight, systems thinking, hands-on operation, and high EQ. I work hand in hand with executive teams to help them build laser-focused strategic foundations, cultivating ruthlessly customer-centered organizations and teams along the way.
My clients are:
Confident leaders looking for a strategic, well-rounded marketing leader to help them think innovatively, especially during a period of transition or growth. My best work tends to be with lean organizations who believe in the power of thoughtful and creative marketing as a lever for growth and want a partner to help them build the marketing operation to deliver it.
A few ways to work together:
Diagnostic
Sprints designed to uncover opportunity areas and help your team identify marketing or service blindspots and prioritize efforts for impact. This work is foundational for all other engagements.
Project/Fractional
Project-style or embedded support for your team’s most pressing marketing challenges, from hiring and leading teams, drafting and implementing strategy, to campaign design and execution.
Advisory
Dedicated partnership for your leadership team, providing advisory support on topics ranging from strategy, brand direction, campaign activity, team growth, martech, operations, and customer-centricity.
I accepted a full-time role as CMO for Salesforce Ventures, but I’m always open to conversations. If you have questions or just want to chat, don’t hesitate to reach out.
“Sarah has a unique ability to hold the complexity of a challenge, understanding the interdependence of the pieces, and ensure they're well connected and informed of each other.”
“Sarah is the perfect combination of a creative thinker and an ultra-safe pair of hands.”
What It Feels Like to Work With Me
Part cultivator and part catalyst, I’m warm but direct. We skip the surface level and dive right into the heart of your challenge.
I pull on threads that you’ve seen but didn’t know what to do with. Together, we weave them into a truly compelling proposition.
I bridge the gap between brand and business, with experience on both ends and across industries.
Ruthlessly customer-centered, I push you to design a better experience for your end user.
Your teams have my support and respect. I’m here to make their work easier and more fun, not harder.
“I was equally as impressed with the final product as I was with the process. Sarah’s work empowered our leadership team and left us confident in our decision-making. Her unusually high levels of client-centricity and empathy led us to a strategy that continues to set us apart from our competitors.”
About
I'm a Maine native and a Mom to Georgia and Finn.
When I’m not at my desk, I’m outdoors with my family, wallpapering a room, or hosting friends for a potluck. My favorite things in life often seem mismatched—contemporary fiction and paperback mystery novels; champagne and barbecue chips; a degree in art and one in politics—but the contradictions suit me just fine.
I’m currently Head of Marketing for Salesforce Ventures, helping them find their next stage of growth. Previously, I served as Co-Head of Global Marketing at IDEO, where I helped create demand for the firm by shepherding the brand and developing revenue-generating efforts for 7 different industry verticals. I started my career in business development at Pearlfisher, where I increased inbound revenue by 40% in my first year. I also created Food By Design, an award-winning podcast about food and climate, now included in Alice Waters’ Edible Schoolyard curriculum.
